Connecticut Community Care
The Concept:
40 Years Young
The organization at 40 has grown in wisdom and experience but maintains a youthful energy and an optimistic spirit. It is a vibrant organization with its best years ahead.
Sounds a lot like the people served.
This concept draws a connection between the organization and clients by suggesting that that same youthful spirit and outlook is present in them and, in fact, nurturing and protecting it is our reason for being. Like it’s always been from the beginning.
Visually, I featured black and white portraits of clients (combination of stock and real photos), expressing their spirit. Though there are some historic shots, the intention isn’t to demonstrate history but rather to focus on the spirit and energy of clients.
This photography is complemented by bright, vivid colors in typography and “jewel-toned” copy boxes.
The Concept:
40 Years Young
The organization at 40 has grown in wisdom and experience but maintains a youthful energy and an optimistic spirit. It is a vibrant organization with its best years ahead.
Sounds a lot like the people served.
This concept draws a connection between the organization and clients by suggesting that that same youthful spirit and outlook is present in them and, in fact, nurturing and protecting it is our reason for being. Like it’s always been from the beginning.
Visually, I featured black and white portraits of clients (combination of stock and real photos), expressing their spirit. Though there are some historic shots, the intention isn’t to demonstrate history but rather to focus on the spirit and energy of clients.
This photography is complemented by bright, vivid colors in typography and “jewel-toned” copy boxes.
Erica Ostrowski 2020